Privacy, Cookies & GDPR Privacy Statement

Protecting the individual's privacy on the Internet is crucial to the future of Internet-based business. IFS World Operations AB, 556040-6042, Teknikringen 5, 581 15 Linköping, Sweden (“IFS”) has created this privacy statement to demonstrate our firm commitment to the individual's right to privacy. This policy outlines our practices for handling personal data on this website.

The privacy statement covers this website and other sites that reference this privacy statement. Some IFS entities, programs and/or sites may have their own, possibly different, privacy statements. We encourage you to read the privacy statements of each of the IFS websites or program information you visit or review.

Global privacy fundamentals 

Our privacy practices reflect current global principles and standards on handling personal data. We abide by the privacy laws in the countries where we do business.  

Legal Basis 

Our processing of your personal data is based on of the following legal basis which are described in this section.

  • We process your personal data in order to be able to fulfil our agreement with you as a customer, for example in order for us to provide the service to you.
  • Part of our processing of personal data is based on a so-called legitimate interest/balancing of interests. This applies to our processing of personal data in order to continuously improve and update the website and service we provide to you and in order to provide you with a consistent service if you use several of our services. IFS interest for this processing is to manage, maintain and improve our business and offering to you.
  • We process your personal data based on consent in order to be able to communicate with you, provided that you have given consent.

By using this website and our service, you allow us to collect and use the information as described here. If we decide to make changes to this privacy statement, we will post the changes on this site so that you will always know what information we collect and how we use it. 

From time to time, as may be required by law, we may also seek your explicit consent to process certain data and information collected on this website or volunteered by you. 

Information we collect 

IFS collects many kinds of information to operate effectively and provide you with the best products, services and experiences we can. Some of this information you provide directly to us. Some of it we obtain by observing how you interact with our products and services. Some of it is available from other sources that we may combine with the data we collect directly. Regardless of the source, we believe it is important to treat that information with care and to help you maintain your privacy. 

What we collect: 

  • Registration—When you sign up to use our sites or services you may be required to provide information and personal data about yourself, such as your name, title and company.
  • Using our sites and services—We collect information that tells us how you interact with our services, including the browser you are using, your IP address, location, cookies or other unique IDs, the pages you visit and features you use.
  • Data from other sources—We may obtain additional information about you, such as demographic data we purchase from other companies. 

How we collect: 

We use a number of methods and technologies to gather information about how you use our sites and services, including:

  • Web forms, such as when you type information into a registration form or type a search query into a search box.
  • Technologies like cookies and web beacons
  • Web logging, which enables us to collect the standard information your browser sends to every website you visit—such as your IP address, browser type and language, and the site you came from—as well as the pages you visit and the links you click while using our sites and services.

How and why we use your personal data:

  • IFS uses the information we collect to operate, improve, administer and personalize the website and services we offer. We will use such information only as described in this privacy statement and in the way we specify at the time of collection.
  • Regarding IP addresses, generally, IFS will aggregate such data in an anonymous way and will not tie it to a particular individual. When you visit our site, we recognize only your host name. IFS will only gather information related to your visit to the IFS site. We do not track or collect personal data from your visits to companies or entities outside the IFS Group of companies.
  • Information collected through one IFS service may be combined with information collected through other IFS services to give you a more consistent and personalized experience in your interactions with us.
  • We may also supplement this with information from other companies. For example, we may use services from other companies to help us derive a general geographic area based on your IP address to customize certain services to your geographic area.
  • We may also use the information to communicate with you where you have given your explicit consent for us to do so. We communicate for example by sending e-mails or postal mail and only on topics specified at the time you consented to receive communications.

Cookies and similar technologies

Our use of cookies 

Most IFS websites use "cookies," which are small text files placed on your hard disk by a web server. We use cookies to remember the settings made by each visitor, such as choice of country, and thereby offer personalized features. This helps us to register the traffic flow on the website and provides us with statistics and information on how many visitors we have on our website, the time the visitors spend on our website, the visitors’ origin and domain and what operative system, such as Windows, and browser they use. We also use cookies to trace downloads you make, to facilitate your subsequent downloads and provide us with information about your downloads. To sum up, using cookies enables us to improve the service and function of our website for your benefit. 

Cookies contain text that can be read by a web server in the domain that issued the cookie to you. That text often consists of a string of numbers and letters that uniquely identifies your computer, but may contain other information as well. Here is an example of the text stored in a cookie that IFS might place on your hard disk when you visit one of our websites: E3732CA7E319442F97EA48A170C99801. On this website we use cookies that are saved to the hard disk and therefore remain after the browser is closed, so called persistent cookies. We may also use so-called session cookies, which are cookies saved to the web browser that disappear when the browser is closed. 


Cookies cannot be used to run programs or deliver viruses to your computer. You can accept or reject cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to reject cookies. You must, however, allow cookies to be set to use all the functions on this website. Not allowing cookies will affect the possibility to conduct: Downloading gated assets, social sharing, personalization, watch and share videos.

We may use cookies for: 

  • Storing your Preferences and Settings. If you enter your city or postal code to get local news or weather information on an IFS site, we may store that city or postal code in a cookie so that you will see the relevant local information when you return to the site. This can save you time by eliminating the need to repeatedly enter the same information every time you visit the site.
  • Targeted Advertising. When we display online advertisements to you, we will place one or more persistent cookies on your device to recognize your device each time we display an ad to you. Because we serve advertisements on our own websites as well as those of our advertising and publisher partners, we are able to compile information over time about the types of pages, content and ads you or others who are using your computer visited or viewed. This information is used for many purposes; for example, it helps us ensure that you do not see the same advertisements over and over again. We also use this information to help select and display targeted advertisements that we believe may be of interest to you.
  • Site Analytics. We may use cookies to count the number of unique visitors to a web page or service or to develop other aggregate statistics about the operations of our sites and services. Such analytics help us operate and improve the performance of these sites and services.

The cookies we commonly use are listed in the following chart. If you visit one of our websites, the site may set some or all of the following cookies: 

Cookie name Description
Stores the country selection as selected by the user and redirects the visitor on any subsequent visits to the domain root (  Stored for one year. 
Stores attribution data about the referring campaign or source which led to your visit. IFS retrieves and then clears this data whenever a form is completed on our website, and stores these values in our Marketing Automation and CRM platforms for up to 2 years. This data is used for attribution modeling and to measure the efficacy of our campaigns.
Stores an anonymized, unique identifier that stitches together page impressions and sessions, providing information about how visitors use our site. We use the information to deliver personalized content to the user based on their historical subject interests. It also allows us to compile reports on page impressions and helps us to improve the site. The cookie is stored for up to 10 years.
(this cookie can appear multiple times and be appended with different numeric values) 
Stores a unique identifier for your prospect record in Marketo, our Marketing Automation platform.  This cookie is set by Marketo via a tracking beacon on our website and stitches together session information on how a visitor uses our website.  These cookies are stored for up to 10 years.
Marketo Munchkin (_mkto_trk) This cookie is set by Marketo. This allows a website to track visitor behavior on the sites on which the cookie is installed and to link a visitor to the recipient of an email marketing campaign, to measure campaign effectiveness. Tracking is performed anonymously until a user identifies himself by submitting a form. Cookie stored for 2 years.
Marketo RTP
These cookies are set by Marketo as part of its Web Personalization and ContentAIProducts. They deliver customized content and features based on user choices, past browsing, and inferred information. Cookie is stored for 2 years. 
mkto_opt_out Marketo, our Marketing Automation platform, uses this cookie to stay in compliance with the “Do Not Track” initiative. Stored for up to 10 years.
These cookies are set by Google Analytics, a service we use to facilitate visitor and usage reporting. Stored for up to 2 years.
This cookie is set by Google Tag Manager, a service we use to inject tracking beacons from third parties and other miscellaneous code that is not served directly by our website servers. The cookie is stored for no more than 24 hours.
(this cookie can appear multiple times and be appended with different numeric values)
Tracks how much of the page a visitor has scrolled through, providing us with an indication of how much page content has been read. This anonymous data is injected into Google Analytics as a custom event and is expressed as a percentage. The cookie value is stored indefinitely but wiped clean on each new page impression.
These cookies are set by AddThis, a service we use to facilitate social sharing. The cookies are stored for up to 10 years. 
These cookies are set by Wistia, a service we use to deliver videos across our website. The cookie is stored for up to 20 years. 
These cookies are set by SiteImprove, a web governance service we use to improve the overall quality and availability of our website.  The cookie is stored indefinitely.
_cfduid Cookies with this name are set by SiteImprove, Pingdom, and Feedrapp, services that we use to deliver site functionality and monitor the performance and availability of our website.  The cookie is stored for up to one year.
This cookie is set by our advertising partner, DoubleClick, to collect anonymized data on which webpages you have visited.  This data is used to deliver retargeting campaigns and other targeted advertising based on your historical interests. Data is stored for 2 years.

How to control cookies 

For instructions on blocking or delete cookies please visit the following guidance.

Please be aware that if you choose to block cookies, you may not be able to sign in or use other interactive features of IFS sites and services that depend on cookies, and some advertising preferences that are dependent on cookies may not be able to be respected. 

Please be aware that if you choose to delete cookies, any settings and preferences controlled by those cookies, including advertising preferences, will be deleted and may need to be recreated.

Our use of web beacons 

IFS web pages may contain electronic images known as web beacons—sometimes called single-pixel gifs—that may be used to help deliver cookies on our sites, let us count users who have visited those pages, and deliver co-branded services. We may include web beacons in our promotional e-mail messages or newsletters to determine whether messages have been opened and acted upon.

We may also work with other companies that advertise on IFS sites to place web beacons on their sites or in their advertisements to let us develop statistics on how often clicking on an advertisement on a IFS site results in a purchase or other action on the advertiser's site.

Finally, IFS sites may contain web beacons from third parties to help us compile aggregated statistics regarding the effectiveness of our promotional campaigns or other website operations. These web beacons may allow the third parties to set or read a cookie on your computer. We prohibit third parties from using web beacons on our sites to collect or access your personal information. Nevertheless, you can opt out from data collection or use by these third-party analytics companies by clicking the links for the following analytics provider: 

Google Analytics (requires you to install a browser add-on)

E-mail addresses and communication preferences 

If you choose to give us your e-mail address, we will communicate with you via e-mail. You can change your communication preferences at any time by using the following link:

You can also stop the delivery of future promotional e-mail from IFS sites and services by following the specific instructions in the e-mail you receive. Depending on the respective service, you may also have the option of proactively making choices about the receipt of promotional e-mail, telephone calls, and postal mail for particular IFS sites or services.

Reasons we share your personal information

Except as described in this privacy statement, we will not disclose your personal data to a third party without your consent.

As a global company, IFS operates a number of websites around the world. Any data and information that you volunteer or that is otherwise collected on one of our sites in any country may be sent electronically to a server for one of these sites in another country. We safeguard your privacy interests around the world by ensuring that the IFS sites adhere to our data protection principles described in this statement.

Companies in the IFS Group may use the information internationally in connection with processing your inquiries and orders to help improve our products and services and for processing and storage or providing you with information on products and services that may be of interest to you.

We may also share such information with business partners, service vendors, authorized third-party agents or contractors to provide a requested service or transaction, including processing orders, processing credit card transactions, hosting websites, hosting event and seminar registration and providing customer support, or providing you with information on products and services that may be of interest to you.

Such sharing may involve transfer to or access by a third party outside the European Union or the European Economic Area (EU/EEA). IFS will secure that appropriate safeguards are in place which provide adequate levels of protection of your personal data as required by applicable data protection laws. For example, this may include the use of intercompany or external data processing agreements based on EU approved Standard Contractual Clauses or EU-US Privacy Shield or such other mechanisms as have been recognized or approved by the relevant authorities from time to time.

We may disclose personal data if required to do so by law or in the good faith belief that such action is necessary to comply with legal requirements, to protect and defend our rights or property, or in urgent circumstances to protect the personal safety of an individual.

We do not sell or rent your personal data to third parties for marketing purposes unless you have granted us permission to do so.

While visiting IFS's website, you may be directed to content or functionality that is hosted by a third-party supplier, not on Most often, this is done to host special events, such as contests or seminars. When information is collected on behalf of IFS exclusively, the appropriate IFS entity's privacy statement will be referenced on the site and will govern how information is used. For other, non-IFS sites, the site-owner's privacy policy will be referenced. It is IFS's practice to require such suppliers and business partners to handle information in a manner consistent with IFS's privacy statement.

Security of your personal data

IFS is committed to protecting the personal data you share with us. IFS uses a combination of industry-standard security technologies, procedures, and organizational measures to help protect your personal data from unauthorized access, use or disclosure. IFS supports online security using secure server technology because we want your data to be safe. There are state-of-the-art security arrangements and facilities on IFS sites to prevent abuse.

Links to other sites

This site may contain links to other sites. IFS is not responsible for the privacy practices or the content of other websites outside the IFS Group of companies.

Data retention

IFS will not retain your personal data longer than is necessary to fulfill the purposes for which it was collected or as required by applicable laws or regulations.

Children's privacy

IFS does not knowingly collect personal data from children under the age of 13. If we learn that we have collected personal data on a child under the age of 13, we will delete that data from our systems upon request.

If you have any other questions about this privacy statement or if you wish to review or correct the information we hold about you, please contact

Your Rights

Included in the principles that we follow is your rights in relation to the personal data that we collect and use in accordance with this policy.

  • You have a right to request that IFS change, rectify, complete, erase or restrict the processing of your personal data. For processing of personal data that is based on the legal basis consent or fulfilment of agreement you also have the right to data portability.
  • You have a right to withdraw your consent (if our processing is based on consent) which however does not affect the lawfulness of the processing based on the consent before its withdrawal. We may continue processing your personal data based on other legal grounds, except for consent.
  • You have the right to request access and further information concerning the processing of your information. You have the right to obtain a copy of the personal data that we process relating to you free of charge once (1) every calendar year. For any additional copies requested by you, we may charge a reasonable fee based on administrative costs.

To exercise your rights, or if you have any questions regarding our processing of your personal data, please contact us at the following address: or IFS World Operations AB, Teknikringen 5, 581 15 Linköping, Sweden. In your letter/email please state your full name and contact information.

If you have any complaints regarding our processing of your personal data, you may file a complaint to the competent data protection authority. You can find out more about the local data protection authorities under the following link:

Revised and posted as of March 28, 2018.

Your communications preferences

If you choose to give us your e-mail address, we will communicate with you via e-mail. You can change your communication preferences at any time by using the following link:

Adjust your preferences