In her role she leads the go-to-market strategy, business transformation, and growth in the region.


She is passionate about leveraging and delivering innovation to create business value for customers at every step.


Prior to joining IFS, Hoda held several regional and global positions at SAP, Oracle & Microsoft; and more recently was leading SAP’s Business Process Transformation Practice across Southern Europe, Middle East & Africa.


Throughout her career, Hoda has sponsored the DEI agenda and is proud to have been first female to be appointed as Managing Director SAP for the Middle East & Africa region.


Her leadership and impact have been acknowledged by Forbes Middle East in the 100 Most Powerful Businesswomen in 2023 and Top 5 Women in Technology for 2022


In 2023, Hoda was appointed as Non-Executive Board Member of Commercial International Bank (CIB), became Chair CIB’s Board Sustainability Committee and a Member of the Operations & Technology Board Committee. She is also very actively involved with the American Chamber of Commerce and the German Chamber.


Hoda holds a B.Sc. with Distinction & Honors in Engineering from Alexandria and a Master’s in Business Administration (MBA) with Distinction from Maastricht School of Management.

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