The buyer behaviours changing the automotive industry

The automotive industry is facing great adversity. This is due to a change in buyer behaviour and lack of consumer confidence causing a drop in sales as well as higher taxes for environmental reasons.

The worldwide car sales and car production industry is facing new threats. Customers are far more savvy with their investments, and have more questions to ask that perhaps cannot be answered in dealerships but can be online. They also have little confidence in dealerships when search engines are available to them.

As well as this, the industry is affected, like many others, by environmental concerns. Higher taxation on vehicles is making driving less popular and more expensive.

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