Tuesday, February 3, 2015

Runner Group, Bangladesh’s leading automobile manufacturer, selects IFS Applications to manage efficiencies as part of nationwide growth strategy


ERP system from IFS implemented to support manufacturing, sales & service, supply chain, human resource management and finance processes

IFS, the global enterprise applications company, announces that Runner Automobiles Limited & Runner Motors Limited, part of Bangladesh’s Runner Group of Companies, has chosen to implement IFS Applications™ 8.

Both companies are a part of Bangladesh’s leading conglomerate, Runner Group. The automotive solution provided by IFS includes support for manufacturing, sales & service management, supply chain management, human resource management and finance management across the organization nationwide.

Runner Automobiles Limited manufactures and retails motorcycles under the brand name “Runner” and is one of the most successful retail brands in Bangladesh. Runner is a homegrown Bangladeshi brand and currently accounts for the third largest share in the motorcycle retailing market. The brand has its sights set on becoming market leader in Bangladesh as well as expanding geographically. Runner Automobiles Limited is the sole importer and distributor of Eicher brand automobiles in the country and is a part of the Runner Group of companies which also has interests in real estate, agro-business, bricks and information technology.

Speaking on behalf of the Runner Group of Companies, Chairman Hafizur Rahman Khan stated that, "Rapid growth and expansion is on top of the agenda at Runner. It is my firm belief that the implementation of IFS Applications 8 will act as an enabler of this growth. The breadth and depth of functionalities within the IFS solution will also ensure that rapid growth will not be at the expense of operational excellence. We look forward to a speedy and smooth implementation with IFS."

Asanga Marasinghe, Managing Director, IFS Bangladesh, added that, "We are extremely pleased to commence what is expected to be a very fruitful relationship with the Runner Group and its flagship company Runner Automobiles. IFS’s solutions for the automotive industry have been created to support different manufacturing and business control strategies for improved supply chain, efficiency, cost reductions and quality control. We believe these enhanced capabilities will propel Runner towards its business goals faster than expected."

For more information about how companies in Automotive sector are benefitting from IFS, please visit: http://www.ifsworld.com/en-na/industries/automotive/

About Runner Motors Limited and Runner Automobiles Limited

Runner Automobiles Limited (RAL) is the flagship company of the Runner group and is involved in the motorcycle business. RAL is a leading Motorcycle Manufacturer in Bangladesh has been operating since 2000. The company offers Motor cycles under the brand names of FREEDOM  RUNNER, DAYANG RUNNER and LML FREEDOM with various models and capacities according to the demand that are focused on the unique needs of Bangladesh. It produces low cost high quality motorcycles to capture the growing bike market in the country. RAL also holds a 60% stake of Runner Motors Limited. Runner Motors Limited (RML) is the exclusive importer and distributor of commercial vehicles in Bangladesh. Its products include Eicher Trucks & Mahindra Guzrat Tractors. For more information visit:  www.runnerbd.com

About IFS

IFS™ is a globally recognized leader in developing and delivering business software for enterprise resource planning (ERP), enterprise asset management (EAM) and enterprise service management (ESM). IFS brings customers in targeted sectors closer to their business, helps them be more agile and enables them to profit from change. IFS is a public company (XSTO: IFS) that was founded in 1983 and currently has over 2,600 employees. IFS supports more than 2,200 customers worldwide from local offices and through partners in more than 60 countries. For more information visit: www.ifsworld.com.

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Contact Information

Surekha Jayasinghe

Contact Surekha Jayasinghe