IFS Breaks with Industry Convention Pricing to Unlock Enterprise-Wide AI Adoption
- Pricing based on assets, not headcount
- Model supports broad adoption & increasing demand for Industrial AI
IFS Connect, Paris, France, April 2, 2026 – IFS, the leading provider of Industrial AI software, today announced a new pricing model that fundamentally changes how enterprise AI is bought and deployed. With this announcement, organizations will now have the freedom to deploy Industrial AI wherever it creates value, without constraint, and without the fear of escalating costs.
IFS is disrupting enterprise software pricing models, that traditionally price ‘per user’. By moving away from user-based licensing to a model grounded in operational reality, IFS is enabling customers to pay by assets, rather than users. For example, for an energy company managing 400 offshore assets pays based on those 400 assets rather than the 12,000 people and machines that need to access the data.
The model aligns software investment with the operational assets customers manufacture, manage, and maintain, such as vessels, components, infrastructure, or production assets. The result for IFS customers is predictable costs that align with operations, enabling projects to expand and enterprises to grow without the constraints of user-based licensing.
The move will force the broader industry to rethink how it packages and prices software.
Why now?
Industrial organizations are on the cusp of an unprecedented expansion in what they can produce, maintain, and deliver using Industrial AI. There is no reason for it to be constrained.
Through this pricing model, IFS technology is no longer just enabling workers to do more; it is directly driving work and outcomes. This is a commercial model directly tied and aligned to the success of IFS’s customers.
The model is designed for industrial systems of action, where software investment aligns with the operational environments a company manages rather than the number of users accessing the system.
This drives greater value for customers by creating a system with metrics that are measurable, auditable, and transparent, ensuring organizations pay for the operational value the system supports, not every individual, contractor, or automated process interacting with it.
This evolution in pricing directly supports IFS’s Industrial AI strategy and anticipates changing market needs. At its core, this shift is about enabling customers to navigate an increasingly AI-driven industrial landscape and capitalize on the opportunities it presents.
Mark Moffat, CEO, at IFS, said: “This is a clear message to our customers: rather than rationing users, IFS wants you using AI everywhere you can to create value. Our customers should not have to choose between automating their operations and controlling their software costs. This progressive move on pricing removes that trade-off entirely. We're not pricing the workers. We're pricing the work."
Mickey North Rizza, Group Vice-President, Enterprise Software IDC noted: “IFS moving into the next realm of pricing means buyers have flexibility in the Agentic world. IFS new pricing model helps companies operationally scale their investment to the value levers it needs to run the business. This new methodology will help clients sustain their economic value.”
Aly Pinder Jr, Research VP, Aftermarket Services Strategies, IDC added: “Asset-centric organizations have made the shift to expect to work with technology vendors that can align the partnership in a way for shared benefit and flexibility enabling growth as market conditions evolve.”
About IFS
IFS is the world’s leading provider of Industrial AI for hardcore businesses that service, power and protect our planet. Our technology enables businesses which manufacture goods, maintain complex assets, and manage service-focused operations to unlock the transformative power of Industrial AI™ to enhance productivity, efficiency, and sustainability.
IFS’s AI-powered platform is fully composable, designed for ultimate flexibility and adaptability to a customer’s specific requirements and business evolution. IFS technology leverages AI, machine learning, real-time data and analytics to empower our customers to make informed strategic decisions and excel at their Moment of Service™.
IFS was founded in 1983 by five university friends who pitched a tent outside our first customer's site to ensure they would be available 24/7 and the needs of the customer would come first. Since then, IFS has grown into a global leader with over 7,000 employees in 80 countries. Driven by those foundational values of agility, customer-centricity, and trust, IFS is recognized worldwide for delivering value and supporting strategic transformations. We are the most recommended supplier in our sector.
IFS Press Contacts:
EUROPE / MEA / APJ: Adam Gillbe
IFS, Director of Corporate & Executive Communications
Email: adam.gillbe@ifs.com
NORTH AMERICA / LATAM: Mairi Morgan
IFS, Director of Corporate & Executive Communications
Email: mairi.morgan@ifs.com