Morgan Motor Company

Morgan logo with blue text and winged emblem.

  • The Morgan Motor Company embraces modernity to accelerate tradition 

    Morgan Motor Company, the very last family-owned brand producing cars with the traditional method.

    Morgan Motor Company found itself in a position where it had four different systems and eight different databases working in isolation from one another, creating a situation where inaccurate and conflicting data was holding the business back.

    It required a system that could handle finance, business analytics, procurement, service, configure- to-order manufacturing, sales and spare parts — which is why it chose IFS.

  • "I see IFS as the real foundation for the business. Without making this change we wouldn't be unable to move forward with the business. IFS is one of the most critical parts of our preparation."
    Graham Chapmanfor
    Technology Director, Morgan

To learn more about Morgan Motor Company's experience with IFS, download their customer story.

About Morgan Motor Company

Morgan Motor Company is a family-owned manufacturer that hand-builds iconic British sports cars, famous the world over for their unique blend of craft, heritage and pure driving experience. The Morgan Motor Company Ltd. was established in 1909 by H.F.S. Morgan with the design of the now iconic Morgan Three-Wheeler.


With IFS, Morgan Motor Company has:
  • Consolidated eight systems onto a single platform
  • Increased staff time efficiency 25–30%
  • More accurate business data