Morgan Motor Company

The Morgan Motor Company embraces modernity to accelerate tradition


Morgan Motor Company, the very last family-owned brand producing cars with the traditional method.
Morgan Motor Company found itself in a position where it had four different systems and eight different databases working in isolation from one another, creating a situation where inaccurate and conflicting data was holding the business back.

It required a system that could handle finance, business analytics, procurement, service, configure- to-order manufacturing, sales and spare parts — which is why it chose IFS.

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"I see IFS as the real foundation for the business. Without making this change we wouldn't be unable to move forward with the business. IFS is one of the most critical parts of our preparation."

Graham Chapmanfor

Technology Director, Morgan

About Morgan Motor Company

Morgan Motor Company is a family-owned manufacturer that hand-builds iconic British sports cars, famous the world over for their unique blend of craft, heritage and pure driving experience.

The Morgan Motor Company Ltd. was established in 1909 by H.F.S. Morgan with the design of the now iconic Morgan Three-Wheeler.


With IFS, Morgan Motor Company has:
  • Consolidated eight systems onto a single platform
  • Increased staff time efficiency 25–30%
  • More accurate business data

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From research and design, to paint and trim, every Morgan is coach built for the customer at Morgan’s Pickersleigh Road factory at the foot of the Malvern Hills.

With the decision made, Morgan put together a team that would work with IFS throughout the entire implementation journey.

See how Morgan Motor Company embraces modernity to accelerate tradition.

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