morgan-motor-company-customer-story

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The Morgan Motor Company embraces modernity to accelerate tradition


Morgan Motor Company, the very last family-owned brand producing cars in the traditional method, found itself in a position where it had four different systems and eight different databases working in isolation from one another, creating a situation where inaccurate and conflicting data was holding the business back. It required a system that could handle finance, business analytics, procurement, service, configure- to-order manufacturing, sales and spare parts — which is why it chose IFS Applications.


With IFS Applications, Morgan Motor Company has:

  • Consolidated eight systems onto a single platform
  • Increased staff time efficiency 25–30%
  • More accurate business data

"I see IFS as the real foundation for the business. Without making this change we wouldn't be unable to move forward with the business. If we are not progressing as a business, we are failing to prepare the company for its second century in business, IFS is one of the most critical parts of our preparation."

Graham Chapmanfor
Technology Director, Morgan



The Morgan Motor Company embraces modernity to accelerate tradition